Karachi, August 16, 2016: Continuing their efforts to extend unparalleled service to its customers, Pakistan’s leading bank, Bank Alfalah and premier chauffeur-driven car hailing platform, Careem have signed an agreement to provide a hefty 25% discount to Alfalah Credit Card customers on their Careem rides. The agreement will prove instrumental in strengthening and accelerating the pace of safe and hassle-free digital payments in the country.
Careem offers online car booking services for its customers in 29 cities across Middle East, North Africa and Pakistan, including Karachi, Lahore and Islamabad. With only a few clicks on Careem’s app which can be downloaded from Google and Apple’s app stores, customers can summon a car from the comfort of their homes or offices.
Sharing his views on the partnership, Mr. Khurram Hussain, Group Head Retail Central, North, & Consumer Banking, Bank Alfalah, said, “We are extremely delighted to have partnered up with Careem, the fastest growing car booking platform in the region. In pursuit of excellence as an innovative bank of the country, we are making special efforts to mobilize the digital banking services in Pakistan, which is the way forward for customer convenience. Alfalah Credit Cards’ first major partnership with a highly innovative car booking service provider like Careem is indeed a great milestone for us. Bank Alfalah, being the market leader in cards issuing and cards acquiring business, foresees great business potential with Careem. Together, Bank Alfalah and Careem will usher great deal of convenience to our mutual customers.”
Commenting on the partnership, Mr. Junaid Iqbal, Managing Director Careem, said, “We at Careem are elated to have joined forces with Bank Alfalah which is Pakistan’s most progressive financial institution, known for its innovative and customer-centric banking services. Bank Alfalah has tremendously moved market in the credit cards space. The bank is a suitable partner we intend to work with in order to make a difference. What excites us more is Bank Alfalah’s interest in promoting digital payments and Careem’s urge to grow the pie. Together, we are committed to expand and digitize Pakistan’s economy.”
The mutual agreement between Bank Alfalah and Careem will go on to set a positive precedent for businesses to join hands to provide amenities to mutual customer base. With Bank Alfalah and Careem’s expanding footprint in the country, more and more customers will be able to benefit from this exciting offer in the near future.
Mariam Agha
Head of Media, Research & Brand Activation
Marketing & Brand Management Group
Bank Alfalah
2nd Floor, B.A Building, I.I Chundrigar Road,
Karachi, Pakistan