Bank Alfalah and United Mobile Join Hands to Benefit Customers.

Karachi, February 11, 2014: Bank Alfalah, Pakistan’s largest issuer and acquirer of credit cards has recently joined hands with United Mobile on a strategic alliance to benefit its credit card customers across Pakistan. The signing ceremony was held in Karachi and was attended by Mr. Ashraf Machiyara, Director & CEO (United Mobile), Mr. Ejaz Hassan, Director Marketing United Mobile, Mr. Aly Mustansir, Bank Alfalah’s Chief Marketing Officer and Mr. Shahzad Ishaque, Bank Alfalah’s Head of Consumer Finance amongst others. As part of this collaboration, United Mobile will offer its complete range of Voice smart mobile devices and feature phones to Bank Alfalah’s credit card members on six to twelve month instalment plans, with zero percent mark up. This is yet another effort by the Bank to provide its customers with unique privileges, enhanced access and bespoke benefits which add value and convenience to their lives.

As part of this alliance, Bank Alfalah credit card customers will also be enrolled in a raffle draw every month, making them eligible to win a free mobile phone by United Mobile.

“The key strategic objective of this initiative is to bring Voice smart devices into the reach of a wider audience within the Bank’s credit card customer base through affordable instalment plans. We are optimistic that this collaboration will resonate well amongst our target audience who continuously seek to acquire innovative, smart devices and improve their communication experience,” said Aly Mustansir.

“This alliance between United Mobile and Bank Alfalah is the first of its kind in Pakistan by leaders of the respective industries. This alliance will benefit the employees and credit card customers of Bank Alfalah to acquire and enjoy high quality Voice smart devices at discounted prices with easy instalments on zero percent markups. This partnership will create social capital and is mutually beneficial for both the sides and will go a long way,” said by Ejaz Hassan.

Bank Alfalah is a progressive, full service banking institution with majority shareholding of the Abu Dhabi Group. Bank Alfalah has 574 branches across 196 cities and an international presence in Bangladesh, Afghanistan, Bahrain and the UAE.

United Mobile is the exclusive distributor of Voice smart devices in Pakistan.

About Bank Alfalah Limited:

The Bank has a network presence of 574 branches spanning 196 cities with an international presence in Afghanistan, Bangladesh, a wholesale banking unit in Bahrain and a representative office in the UAE. The Bank services more than 1 million corporate, institutional, retail, small business, agricultural, Islamic and asset financing customers.

Additional information may be found at www.bankalfalah.com

For more information contact:

About United Mobile:

United Mobile is the largest distributor of mobile phones in Pakistan. With over 14 years of experience, United Mobile is the exclusive distributor of Voice Mobile and has more than 32 customer care centers in all major cities of Pakistan. United Mobile believes in offering prompt and effective technical support and services along with complete customer satisfaction.

Additional information may be found at www.unitedmobile.com.pk