Karachi, January 28, 2014: Bank Alfalah, Pakistan’s largest issuer and acquirer of credit cards has recently held a signing ceremony to launch Chip Cards in Pakistan. The occasion was graced by the Bank’s Chief Executive Officer, Mr. Atif Bajwa as well as the Country Head for Visa International, Mr. Kamil Khan amongst others. This is yet another step by the Bank to create a payments ecosystem which provides state of the art, technologically advanced financial solutions to enhance the customer experience. As part of this initiative, Bank Alfalah has not only introduced Chip cards for new customers, but also undertaken a re-carding exercise, spanning over a year, in order to convert existing customers to chip based credit cards

Chip payment acceptance is rapidly growing worldwide, in response to consumer demand for safer, quicker and more sophisticated payment solutions. With robust business expansion plans and a branch network spanning over 574 branches across 196 cities, the Bank aims to build upon this momentum to further bolster its bespoke products and services in the market.

Bank Alfalah is a progressive, full service banking institution with majority shareholding of the Abu Dhabi Group. Bank Alfalah has an international presence in Bangladesh, Afghanistan, Bahrain and the UAE.

About Bank Alfalah Limited

The Bank has a network presence of 574 branches spanning 196 cities with an international presence in Afghanistan, Bangladesh, a wholesale banking unit in Bahrain and a representative office in the UAE. The Bank services more than 1 million corporate, institutional, retail, small business, agricultural, Islamic and asset financing customers.

Additional information may be found at www.bankalfalah.com