Bank Alfalah to launch first student ISIC co-branded debit card in Pakistan

Karachi, August 29, 2012: Bank Alfalah recently signed an agreement with Alive Asia for jointly launching the first co-branded International Student Identity Card (ISIC) in Pakistan. The ISIC allows students access to over 41,000 local and international benefits and services from 125,000 locations across 124 countries globally. It is the only internationally recognized student identity card acknowledged and supported by UNESCO, universities, academic institutions and governments worldwide. Alive Asia is the official licensed authority, appointed by ISIC Association, to issue, distribute, promote and develop the ISIC Card in Pakistan. It has partnered with Bank Alfalah to bring this unique one of its kind debit card to the youth of Pakistan, offering them access to funds with countless benefits and discounts for their specialized educational and lifestyle needs both locally and internationally.

Mr. Atif Bajwa, CEO Bank Alfalah said on the occasion, “The youth of Pakistan represents 40% of our population, and it has emerged as a potential untapped customer segment that has unique needs and preferences; be it for education, travelling, dining or interest based activities. We are confident that this partnership will give us the advantage to be the first financial institution in Pakistan to not only recognize the emerging needs of the youth but also be fully equipped to offer them countless customized student benefits and service options along with readily accessible funds, locally and internationally through the recognized ISIC global outreach program menu that has been built over 50 years of insights into this particular segment.”

Mr. Qaiser Raza Sheikh, CEO Alive Asia said, “ISIC is very excited to have Bank Alfalah in Pakistan as their banking partner of choice. We are most excited about providing the youth of Pakistan access to over 41,000 discounts at over 126,000 locations worldwide and foresee our partnership with Bank Alfalah strengthening with time as we create and provide immense value for money to the students and youth of Pakistan.”